From 21 to 23 March, Bologna is preparing to host one of the most important events in the world of cosmetics: Cosmoprof 2024. This event, held every year in the Bologna Trade Fair factory, is the meeting point for professionals, brands, distributors and industry experts.
Its long history and international prestige make it an unmissable rendezvous for anyone involved in the cosmetics industry. During the three days of Cosmoprof, in fact, the Bologna exhibition centre becomes the centre of innovation in the sector: each pavilion is a world of its own, dedicated to specific areas such as natural cosmetics, luxury perfumery and beauty tech.
New in Cosmoprof 2024: trends and innovations
As will be easy to guess, this year one of the predominant trends of Cosmoprof is the focus on sustainability and natural cosmetics.
More and more brands are adopting eco-friendly approaches in the production of their products, using organic ingredients and reducing the environmental impact of their cosmetic lines. Visitors will then have the opportunity to discover innovative brands that are dedicated to promoting responsible beauty towards the environment.
Not only that, another predominant theme is certainly that of beauty tech, or the integration of technology in the cosmetic industry, to improve the consumer experience. From custom skincare apps to virtual makeup devices, technological innovations are revolutionizing the way we take care of our beauty.
We will talk about this and much more at Cosmoprof 2024, so we advise you to visit the official website for all the information!
Garage Excelsior: why park near the center to reach the Fair?
Parking in the center of Bologna and use public transport to reach the fairs as Cosmoprof offers numerous advantages.
First of all, it is a question of costs: traffic congestion and high parking rates near the fairgrounds are avoided. In addition, public transport offers a convenient, affordable and eco-friendly option to get to the fair.
This choice also allows you to enjoy the experience of exploring the historic center of Bologna, with its culture, its cuisine and its places of interest.
For anyone interested in both Cosmoprof 2024 and the beauty of the city, Garage Excelsior is the best solution to take advantage of both experiences.
